So what matters?
- Claude or ChatGPT?
- Which subscription?
- Free, Pro, Plus, Max, Teams, Enterprise?
- Which model?
- Haiku, Sonnet, Opus, or Fable?
- Luna, Terra, Sol, or Astra?
- Copilot vs Gemini vs Perplexity?
- What's an AI agent?
- MCP vs API
- NotebookLM or Gemini Notebook?
- Token
- Open source models
- Perplexity
- Codex
- Antigravity
- Agentic workflows
- Does it work with Xero?
- Prompt engineering
- Large language model
- Context window
- Hallucination
- Reasoning models
- Deep research
- Custom GPTs
- Projects
- Connectors
- Fine-tuning
- RAG
- Vector database
- Vibe coding
- Computer use
- System prompt
- Multimodal
- Chain of thought
- Local models
- Voice mode
- Skills
None of this actually matters.
Why?
By the time you learn it all, it's out of date.
What actually matters.
Spark
You need a clear picture of what's possible. Without it, you won't have the motivation to persevere when things don't go to plan, and you'll go back to the way you've always done things.
Mistakes
There are no shortcuts. You need to make your own mistakes. Hit walls, go down a few rabbit holes. That's where the knowledge accumulates, and you get none of it when someone else does everything for you.
AI intuition
When you've used it long enough and made enough mistakes, something changes. You develop a real sense of what the tools can and can't do. When to persevere and when to pivot. When to get another AI involved and when you need a human expert.
That foundation turns into a capability.
That capability stays relevant as things change and makes you ready for whatever comes next.
That's when it's no longer about reducing costs or finding efficiencies.
It's about doing things you didn't think you'd ever be able to do in your business.
That's when you enjoy the true value of AI.
Three ways in. One step at a time.
Start Your very first step with AI
- Who it's for
You want to get started with AI but aren't sure where to begin.
- How it works
Your questions and concerns answered first: no question is too basic, nothing is ever "stupid". Then I get you set up with the best starting point on whichever AI system you choose.
- What you get
Your AI set up, with a first use case in mind.
Free.
A 30-minute one-on-one, online.
Capability One real use case
- Who it's for
You or your team use AI and want it on tougher problems.
- How it works
AI can't help you solve a problem nobody fully understands yet. So the first session maps it, and the second works out the solution.
- What you get
One thorny problem mapped, with an action plan for what matters most: time, cost or growth.
$500 one-on-one.
Two 90-minute sessions.
$2,500 for your team.
Two 3-hour sessions, up to 5 people.
Independence AI across your business
- Who it's for
You're ready to dedicate the time, pay for the best tools and bring AI into everything you do.
- How it works
For you or your team, customised for your business.
- What you get
The ability to go beyond your expertise and integrate AI into everything you do. And to keep mastering AI without depending on anyone. Me included.
From $5,000.
Who am I?
Yohan Trougouboff
- I've spent 20 years working across industries and countries, the last 12 in technology startups, and gained deep expertise in what it takes to adopt technology successfully.
- I ran Early Adopters Hub for 6 years, working with 50 software and AI startups that between them covered the everyday finances and operations of a small business: invoicing, bookkeeping, cash flow, tax and more.
- I live in Highbury, by Linear Park, with my wife, our toddler and two cats.
Being a business owner is never easy. But when it comes to AI, it seems like the opportunities are everywhere on the one hand. But there's no real obvious way of how to get started to get the most value out of it. Or if you can even tell whether you're getting the most value out of it or not.
At the same time, you have lots of people everywhere coming into this gold rush and telling you just buy my shovel and gold is everywhere.
Now, I hate to break it to you, but AI is not a magic wand. It's not a silver bullet that out of the box will solve all your problems and you can pay someone else and they will discover everything for you.
If you really want to get the most out of AI, it's going to be hard. You're going to have to get out of your comfort zone. You're going to have to be very open-minded to learning new things. And you're going to have to make some mistakes and hit a few walls.
I want to help you go through that journey from the very first step that could be the most basic to the more complex and strategic stuff as you progress.
Now, throughout my whole life experience, basically, I've moved to many different countries, learned different languages, adapted to different cultures, moved across industries and verticals. And when I first really started to dive deep into AI, I realised what an asset it is. Because things like using code for the first time as someone non-technical really scared me. But having that adaptable mindset and willingness to learn has proven incredibly valuable.
And that's when I realised that if you do really want to get the most value out of AI, you have to change your mindset.
And at the end of the day, once you build that capability, where the real value is, where the real gold is, is different for every business. And once you build that foundation, putting that into the context that's unique for you and for your business, that's the real power. That's when you can really enjoy the real value of AI.
"Yohan's workshop was engaging, practical and thought-provoking. It gave me the space to step back and look differently at how we work, where our processes could improve, and how we can use AI more effectively. I came away with new ideas and, importantly, the right questions to take back to our organisation."
"Yohan isn't just an AI consultant who teaches people to use tools. He helps a business think better about its work and where AI can really move it forward. He's also genuinely pleasant and kind; everyone felt comfortable with him, and to me that's hugely important."
The hardest step of any real change is always the first one.
You're only one click away.
Not ready to talk yet? Take the free AI health check.